IBM Closes Acquisition of Silverpop
Customer Engagement Solutions Featured at IBM Smarter Commerce Global Summit 2014. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements that scale for any sized business.
About the Company
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by Jupiter Research in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email.
Silverpop, Inc. is backed by a group of investors including Draper Fisher Jurvetson, NeoCarta Ventures, Labrador Ventures, Total Technology Ventures, DFJ-ePlanet and Gray Ventures.
Venture Fund Commitment
ATEL has provided SilverPop, Inc. with a lease line facility. The purpose of the line will be to acquire equipment used to expand the company's infrastructure.
For more information on Silverpop, Inc., please visit their web site at www.silverpop.com