The ATEL Monthly

Catch your Client’s Attention with Video Marketing

Studies have shown that about 42% of investors with a net worth between $5 million and $25 million watch videos about financial information and current financial events. More and more investors regardless of their age, are watching financial videos and will return more frequently to reputable websites that offer the videos they want to watch. As Investors are shifting from reading about investing to watching videos, consider this:

  • Consumers spend an extra two minutes on websites with video
  • More than half of all mobile traffic is online video
  • Video on landing pages leads to an increase in lead generation (One advisor reported an 86% increase)
  • Video is expected to represent 90% off all internet traffic by 2019

Advisors who want to dive into video content can find lots of information on what works well. Here are a few tips that we found which might prove helpful.

Keep your content compliant
Be sure to check the latest guidelines regarding social media at the SEC website.

Showcase your personality
Show off some of your interests or passions to make the video more enjoyable. For example, you may want to film at a great location or have your beloved pet by your side.

Add value
Viewers are looking to glean a few quick pointers so don’t waste time - jump in and quickly give your value proposition and tell your audience what sets you apart.

Use social media and emails to promote your video
Whether you add online newsrooms for credibility or create an online community for your clients, get your videos posted and out there for people to see.

Do your research
Check out what other advisors are doing with their video marketing. You may want to bookmark a few to keep up with their activities.

Avoid YouTube
Investors prefer videos on websites of trusted financial authorities versus exposure to YouTube audiences.

Keep it short
Reports show that 5% of viewers will stop watching a video after 1 minute and 60% by 2 minutes.

Consider using a pre-registration form
With a pre-registration form you can track your audience and update them when the video is online.