ATEL Growth Capital. (“AGC”) is proud to announce that Silverpop, an ATEL
Growth Capital portfolio company, was recently acquired by IBM.Silverpop was provided an equipment financing credit line by ATEL, in which
the terms of the loan agreement stipulated that Silverpop’s loan provide
warrants permitting ATEL to acquire its stock.“A leader within the digital marketing solution space, Silverpop embodies
the type of business models and growth prospects we look for in every ATEL
portfolio company,” said Steve Rea, Executive Vice President at ATEL. “The
company’s acquisition by IBM further fuels the strong activity that we are
experiencing this year within our Fund.”Silverpop, an IBM company, is a software company whose products are focused
on helping Marketers transform the “customer experience”, increasing
engagement, and driving revenue. Silverpop makes this possible by using
customer data and each individual’s behaviors to inform and drive every
interaction in real time. In addition to ATEL Growth Capital, the company
is backed by a group of investors including Draper Fisher Jurvetson,
NeoCarta Ventures, Labrador Ventures, Total Technology Ventures,
DFJ-ePlanet and Gray Ventures.